Ruba has gained a wealth of experience and knowledge in the media industry, NGOs and Public Sector with a special focus on the Middle East. She is at present responsible for the operation of the leading pan-Arab Al Arabiya Network. She has an active role in leading initiatives towards the development of Al-Arabiya Network on both broadcast and digital platforms to ensure the business success and growth. She was a key member in launching the Palestinian NGO, MIFTAH (The Palestinian Initiative for the Promotion of Global Dialogue and Democracy). She was responsible for fundraising and designing programs on capacity building, communication strategies and dialogue, public awareness, and empowerment of women. She has played an active role in setting up the Palestinian Ministries of Education and Higher Education.